ICED
The mnemonic ICED stands for
independent developers, connectivity, emerging markets, and devices. It serves as a filter to help in navigating toward the areas generating the most opportunities. More and more companies are deciding that they can't afford to employ the number of developers necessary to maintain the pace of innovation. Plan B calls for creating open platforms that attract interest from
independent developers. The trend likely originated from the terrific productivity and innovation generated by the open source movement. The opportunity for independent developers will grow as will the competition for their attention. Google, Apple, and
Nokia compete for the attention of
independent developers regarding their mobile platforms. AOL created dev.aol.com and opened up all their products as the means to traffic growing innovations.
Connectivity represents the primary bottleneck/driver for
infocom innovation in the same way processing power drives the
infotech industry. All the inputs necessary for cool new products improve in price performance at a rapid clip except for connectivity.
Emerging markets and the 3 billion people without access to communication represent a far more interesting market that trying to sell someone in the developed world a second mobile phone.
Devices connected to the Internet represent an entirely greenfield opportunity. The easy of use obstacles preventing the SIP
VoIP device from growing mainstream will get solved.
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